Sales Presentations for Dummies by Julie M. Hansen

Author:Julie M. Hansen
Language: eng
Format: epub
ISBN: 9781119104155
Publisher: Wiley
Published: 2015-10-05T22:28:48+00:00

Chapter 11

Leveraging Your Voice and Body for Impact

In This Chapter

Understanding the muscle of your performance tools

Improving audience attention with your voice and body

Knowing how to eliminate five vocal habits

Adhering to key principles of good body language

Using your stage to connect with your audience

Doing warm-ups before your presentation

Perhaps you’ve sat through a presentation where the presenter spoke in a slow, monotone voice, his only movement to advance to the next slide. Or conversely, the presenter seemed to be speaking in ALL CAPS as he ping ponged from one side of the room to the other. One style had you reaching for coffee, the other for some motion sickness medicine. Either way, the presenter failed to achieve his goal of drawing you in and inspiring you to change your thoughts, beliefs, or behaviors.

A well-crafted message is a critical component of your presentation, but you can’t rely on your content to do all the heavy lifting. After all, even an award-winning script can bomb at the box office if the actor fails to deliver it convincingly. Great presenters make average content better and good content exceptional. In a competitive market where differences between products and services are getting smaller and messages easily blur in a busy prospect’s mind, how you deliver your presentation can mean the difference between winning and losing a sale.

This chapter explains just how much your voice and your body language affect your audience’s attention, the perception of your product or service, and the impact of your message. You discover how to strategically control your voice and body with the skill of a performer to connect with your audience and drive home key points. You start to identify and eliminate vocal and physical habits that can send your prospect straight to his smartphone. I provide specific tips on how to use your stage and move about with confidence. I also examine the importance of warming up and you can take away some simple exercises to ensure that you’re communicating at your persuasive best in every presentation.

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